Here's how we generated $4.81 million off one email database in one year.
That was Angus, running it in-house at an 8-figure Australian ecom brand, not an agency from the outside. The list heard from us three times a week, every week. Most brands manage four sends a month, then wonder why email is 15% of revenue instead of 40%. The fix is not only better emails. It is more of them, every week, without you touching it.
Madelene builds every send on your brand: your type, your palette, your photography. No template with your logo dropped on top, and no junior learning on your account. Tap any one to see it full size.
Flows and campaigns · designed on brand · built in Klaviyo
The emails above were designed by one of them and planned by the other. Those same two people do the work on your account.
Angus Deighton
Strategy
Head of Marketing at an 8-figure Australian ecom brand, where he owned the email program end to end: the flows, the campaign calendar, the segments, every send. Twelve months of it did $4.81M, 40% of the company's revenue, alongside $2.5M in ad spend he also ran. He sets the plan here and reviews every send before it reaches you.
Madelene Belinki
Design
A professional photographer for seven years, shooting for Red Bull Racing, AlphaTauri, FIDE and Stanley 1913, for Formula 1 drivers Max Verstappen and Sergio Pérez, and for chess grandmasters including Magnus Carlsen. She brings that eye to design. Every email in the portfolio above is hers, and so is every send we build for you.
That is it. No account manager between you and the work, no pod of six people you never meet, no junior learning on your brand. You talk to the strategist and the designer because they are the two doing it.
You already paid to get those people onto your list. Ads, discounts, content, the lot. The list is the one channel where the acquisition cost is already sunk, and it is the one almost nobody mails more than once a week.
A brand running email properly makes 30% or more of total revenue from it. Most stores sit closer to 15%. The difference is almost never the writing: it is that one brand sends twelve campaigns a month and the other sends four.
Sending twelve is not a strategy problem. It is a production problem. Somebody has to plan, write, design, build and schedule three emails a week, every week, while you run the rest of the business. That is the part that quietly does not happen.
We run the whole program: three campaigns a week, written, designed and scheduled in your Klaviyo. If it does not return three times our fee in your first month, we keep running it at no charge until it does. Three times fee is the point where the margin on that revenue covers what you paid us and leaves you ahead. That is the floor, not the target.
Campaigns and flows together, in your own account, read off your own dashboard. Not a number we calculate and send you in a report.
Counted from the first campaign we send, not from the day you sign. Three times one month's fee in attributed revenue is the bar.
We run the full program at no charge until the number is hit. Worst case, you get a month of email built for you and it costs you nothing.
Two ways in. Managed email: we run the program month to month, flows and campaigns, and you approve. Or a one-off flow build: we install your core Klaviyo flows, hand you the templates, and you keep everything. Most brands start with the build and stay for the campaigns.
Welcome, abandoned cart, abandoned checkout, browse abandonment, post-purchase, replenishment, winback. Built once, then tuned every month against what they actually earn.
You see the whole month up front: what is going out, to whom, and why. Every send written, designed and scheduled in Klaviyo. No more deciding what to email on the morning you need to email.
Your type, your palette, your photography. Mobile-first, because that is where three quarters of your list reads it. The portfolio above this is her work, so you know exactly what you are getting before you hire us.
Three sends a week only works if they go to people who want them. Engaged segments, VIPs, lapsed buyers, never-purchased. We stop mailing the dead weight dragging your sender reputation down, keep the list clean, and watch the numbers that decide whether you land in the inbox or in promotions.
Your flows, your last 90 days of campaigns, your list health and your segments. You get the fix list in priority order, and the plan for the first month.
A one-page calendar: every campaign, the audience, the angle, the date. You say yes, swap or kill. Then it gets written and designed.
Finished emails land in your Klaviyo as drafts. You approve, we schedule. At month end you get one page: what went out, what it made.
You keep the final say on every send. We do the rest of it.
Three a week sounds like a lot until you look at who it goes to. We do not blast the whole list. Each send goes to the segment it is right for, which is why brands sending twelve a month usually have healthier lists than brands sending four.
The people who unsubscribe when you start sending properly were never going to buy. They were sitting on your list dragging your sender reputation down and costing you the inbox for everyone else. Losing them is the cleanup, not the damage.
Every campaign lands in your Klaviyo as a draft first. We propose, you approve, then it schedules.
Not ours, not a middle layer. Your list, your templates, your data, access revocable in one click, and every flow we build stays yours if we part ways.
Managed email runs month to month after the build. If a month of work does not earn its fee, you should not be trapped in a contract, and you won't be.
Measured in Klaviyo, 1 May 2025 to 30 April 2026, Placed Order attribution, AUD. These are the operator's own in-house results, not a client case study. Client work is under NDA until those brands are happy to be named.
Book a free 30-minute Klaviyo teardown. We open your account, count what you sent in the last 90 days, and show you what the gap is worth against your own revenue. You keep the plan whether you hire us or not.
One strategist and one designer on every account. You work with both of them, not with an account manager.